American Soybean Association

12647 Olive Boulevard, Ste. 410

Communications Manager

October 2012 to September 2013

Managed the development of content and production of several ASA weekly/monthly publications, press releases, news content,

presentations, speeches, audio reports and other online resources.

Developed and produced public relations, news media and social media content
Managed the launch of a website redesign: developed architecture, produced content and directed creative resources (www.SoyGrowers.com)
Managed popular web-based publication (www.SoyStats.com)
Assisted with development and implementation of a Communications Committee
Communicated with consumers, farmers and policymakers to advocate legislative priorities and their benefits to rural America
Created revenue opportunities through sponsorships of publications and podcasts
Provided communications support and served as lead communications liaison to large commodity trade show
Interpreted survey results from trade show attendees to determine marketing strategy for upcoming shows
Worked with counterparts at international marketing office and other commodity groups to promote exports of U.S. agricultural products

Communications Manager - ASA: CV