Communications Manager
September 2013 to March 2018
Told the story of Innsbrook to a variety of audiences to increase brand awareness:
Wrote, edited, and developed engaging content for a variety of print and digital formats, ensuring consistent core messaging and brand integrity.
Raised brand awareness through media outreach for local and national TV, radio, news and web-based media
Monitored overall effectiveness of digital marketing efforts, including website analytics, Pay Per Click Advertising, Search Engine Marketing and Search Engine Optimization.
Lead writer of feature stories and marketing collateral
Secured inclusion in trade publications and local news outlets
Driving force behind increased social media presence
Facilitated media coverage and multi-faceted marketing and communications for major regional events
Integral part of production company's filming of HGTV's "Lakefront Bargain Hunt"
Appeared on local TV news and radio to promote Innsbrook lifestyle and events
Developed web content, including SEO content for landing pages and regular blog posts
Managed and developed content for multiple social media networks and mobile app
Developed engaging content for e-marketing materials